Fanola no yellow is the worlds number one best toning shampoo for blondes. The product helps to eliminate unwanted yellow tones from the hair, making it a beautiful ash tone.This shampoo is recommended for use once a week to help keep a more vibrant blonde that lasts longer between colours.This product is ideal for grey, super-lightened or de-coloured hair. The violet pigment in the shampoo aims to tone down unwanted yellow in light blonde or streaked hair. The no yellow is made in Italy with carefully sourced ingredients. All ingredients are cruelty-free and were not tested on animals.